Yu, Tsu-Wei; Tseng, Lu-Ming - In: International Journal of Bank Marketing 37 (2019) 2, pp. 565-578
Purpose: The purpose of this paper is to explore the role of commercial long-term care insurance (LTCI) in long-term care (LTC) services, and to elucidate the mediating roles of service quality and relationship satisfaction in the relationship between customization and loyalty. In addition,...