Seo, Sunhee; Moon, Sunjin - In: International Journal of Contemporary Hospitality Management 28 (2016) 11, pp. 2493-2513
Purpose The purpose of this study is to segment consumers according to their decision-making styles in the context of … to segment social commerce consumers into groups, using their decision-making styles. Findings The results showed three … styles in the context of social commerce in Korea. Practical implications Consumer decision-making styles can help restaurant …