Zameer, Hashim; Wang, Ying; Yasmeen, Humaira - In: International Journal of Customer Relationship … 8 (2017) 3, pp. 54-69
‘Made in China' because China is largest manufacturer and exporter in the world. A conceptual framework has been drawn using … extant literature to determine the perceived positioning of ‘Made in China' label. For conceptualization of this study means … strong managerial insights and indicates that positioning of ‘Made in China' label is significantly influenced at cognitive …