Lin, Shinyi; Chen, Shao-Chun; Chuang, Shu-Hui - In: International Journal of E-Adoption (IJEA) 9 (2017) 2, pp. 1-16
The prevalent consumption channel with portable devices has led to an emerging pattern of onlineāto-offline (O2O) purchasing behavior. By applying the technology acceptance model (TAM) and the theory of planned behavior as the theoretical framework, this study investigated consumers'...