Fernández-Ferrín, Pilar; Bande-Vilela, Belén; Klein, … - In: International Journal of Emerging Markets 10 (2015) 1, pp. 73-88
Purpose – Consumer ethnocentrism and consumer animosity provide marketing management with two useful concepts to … is to investigate the antecedents and consequences of animosity and ethnocentrism within a single model, and respondents … and consumer ethnocentrism are distinct constructs. Also consistent with previous research, results obtained confirm that …