Borges, Ana Pinto; Vieira, Elvira Pacheco; Romão, João - In: International Journal of Event and Festival Management 9 (2018) 3, pp. 279-296
Purpose: Serralves em Festa! is a festival of contemporary artistic expression held annually in the city of Porto attracting a large number of national and international tourists. As there is no entrance fee, the purpose of this paper is to examine the effect of the perceived value through the...