Krishnan, Trichy V.; Feng, Shanfei; Beebe, Tony - In: International Journal of Forecasting 27 (2011) 4, pp. 1160-1177
Business-to-Business (B2B) services companies invest heavily in acquiring very expensive assets that they hire out to serve their clients (e.g. UPS buys huge warehouses and hires them out to companies), and hence they engage in careful long-term planning and forecasting, especially when it...