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~isPartOf:"International Journal of Information Systems in the Service Sector (IJISSS)"
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International Journal of Information Systems in the Service Sector (IJISSS)
International journal of electronic customer relationship management : IJECRM
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Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
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International Journal of Customer Relationship Marketing and Management (IJCRMM)
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International journal of information systems in the service sector : IJISSS ; an official publication of the Information Resources Management Association
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Changes in CRM Approach: Refined Functional Blocks for Customer Creative Engagement in Services
Potra, Sabina
;
Izvercian, Monica
;
Miclea, Serban
- In:
International Journal of Information Systems in the …
8
(
2016
)
1
,
pp. 45-57
CRM techniques. The present paper analyses the journey from traditional CRM, to
social
CRM
and PoRM (Prosumer …
Persistent link: https://www.econbiz.de/10012045844
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