SIFONIS, CYNTHIA; CHERNOFF, ADRIAN; KOLPASKY, KEVIN - In: International Journal of Innovation and Technology … 03 (2006) 01, pp. 1-19
the use of analogy. Described is an empirically derived seven-step process for constructing suitable analogies for … communicating about innovations. The use of the seven-step processes to develop an analogy to communicate about an automotive "step …-rim" innovation developed by General Motors and the lessons learned during the development of the analogy are also discussed. …