Pappas, Ilias O.; Kourouthanassis, Panos E.; … - In: International Journal of Online Marketing (IJOM) 7 (2017) 1, pp. 64-78
This research examines the combined effect of positive and negative emotions on online shopping behaviour when customers use personalised services. Data from 421 customers, experiences with personalised online shopping, were used to empirically validate the effect of the level of emotions of...