Azeem, Muhammad; Aziz, Sania; Shahid, Jawad; Hayat, Aamir; … - In: International Journal of Pharmaceutical and Healthcare … 16 (2021) 1, pp. 138-154
Purpose: In a modern business scenario, firms have implemented customer-centric approaches to enable customer relationship management (CRM) to trigger business excellence. Business strategies are modernizing business marketing operations that mainly focused on the retention of profitable...