Ryerson, Annette - In: International Journal of Pharmaceutical and Healthcare … 2 (2008) 3, pp. 181-194
Purpose – To date, a general self‐efficacy concept has been the standard model for prediction of sales performance, and … there has yet to be a published study that combines the three variables: sales performance, self‐efficacy, and sales …, and the self‐efficacy of these behaviors, will be a better predictor of sales performance in sales representatives. Design …