Martens, Bobby J.; Dooley, Frank J. - In: International Journal of Physical Distribution & … 40 (2010) 7, pp. 534-549
Purpose – The paper aims to reappraise efficient consumer response (ECR) in the grocery and food industry to determine whether financial and operating performance improves with ECR adoption. Design/methodology/approach – The paper uses a time‐series multiple regression model. The...