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~isPartOf:"International Journal of Production Economics"
~isPartOf:"Journal of consumer research : JCR ; an interdisciplinary bimonthly"
~isPartOf:"Psychology & marketing"
~isPartOf:"Technological forecasting & social change : an international journal"
~subject:"Brand image"
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Brand image
Fashion
33
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31
Consumer behaviour
21
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Bekleidungsindustrie
8
Clothing industry
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Fashion industry
8
Textile distribution
8
Textilhandel
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Markenimage
5
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Bekleidung
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Body weight
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Corporate Social Responsibility
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Corporate social responsibility
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Institutional economics
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Supply chain management
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Youth
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Consumer attitudes
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Digitalisierung
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Akrout, Houcine
1
Al-Mutawa, Fajer Saleh
1
Boush, David M.
1
Cho, Eunjoo
1
Cuesta-Valiño, Pedro
1
Fiore, Ann Marie
1
García-Henche, Blanca
1
Gutiérrez-Rodríguez, Pablo
1
Madrigal, Robert
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Mrad, Mona
1
Núñez-Barriopedro, Estela
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1
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International Journal of Production Economics
Journal of consumer research : JCR ; an interdisciplinary bimonthly
Psychology & marketing
Technological forecasting & social change : an international journal
Journal of fashion marketing and management
22
Journal of business research : JBR
13
Journal of global fashion marketing : JGfM
9
Journal of retailing and consumer services
9
Cogent business & management
5
The journal of brand management : an international journal
5
International journal of business and globalisation : IJBG
4
The journal of product & brand management
4
Asia Pacific journal of marketing and logistics
3
International journal of consumer studies
3
Journal of Islamic marketing
3
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
2
Gadjah Mada international journal of business
2
Innovatives Markenmanagement
2
International journal of advertising : the review of marketing communications
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Management : journal of contemporary management issues
2
Market : review for marketing theory and practice
2
Marketing : ZFP ; journal of research and management
2
Qualitative market research : an international journal
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
The IUP journal of marketing management : IJMM
2
The journal of consumer marketing
2
Young consumers : insight and ideas for responsible marketers
2
Apps management and e-commerce transactions in real-time
1
Asia-Pacific journal of business administration
1
Asian Academy of Management journal : AAMJ
1
Athens journal of business & economics : AJBE
1
Australasian marketing journal
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
Competitiveness review : CR
1
Corporate governance : international journal of business in society
1
Country of origin effect : looking back and moving forward
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
E-Life: web-enabled convergence of commerce, work, and social life : 10th Workshop on E-Business, WEB 2011 ; Shanghai, China, December 2011 ; revised selected papers
1
E-business : state of the art of ICT based challenges and solutions
1
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1
The impact of corporate social responsibility on consumer brand engagement and purchase intention at
fashion
retailers
Cuesta-Valiño, Pedro
;
Gutiérrez-Rodríguez, Pablo
; …
- In:
Psychology & marketing
41
(
2024
)
3
,
pp. 649-664
Persistent link: https://www.econbiz.de/10014467626
Saved in:
2
Consumer hate and boycott communications of socially irresponsible
fashion
brands : applying complexity theory in psychology and marketing research
Woodside, Arch G.
;
Akrout, Houcine
;
Mrad, Mona
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 1986-2015
Persistent link: https://www.econbiz.de/10014338454
Saved in:
3
Validation of a
fashion
brand image scale capturing cognitive, sensory, and affective associations : testing its role in an extended brand equity model
Cho, Eunjoo
;
Fiore, Ann Marie
;
Russell, Daniel W.
- In:
Psychology & marketing
32
(
2015
)
1
,
pp. 28-48
Persistent link: https://www.econbiz.de/10011287648
Saved in:
4
Consumer-generated representations : Muslim women recreating western luxury
fashion
brand meaning through consumption
Al-Mutawa, Fajer Saleh
- In:
Psychology & marketing
30
(
2013
)
3
,
pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
Saved in:
5
Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert
;
Boush, David M.
- In:
Psychology & marketing
25
(
2008
)
6
,
pp. 538-564
Persistent link: https://www.econbiz.de/10003735893
Saved in:
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