Stoian Bobalca, Claudia; Ţugulea, Oana; Ifrim, Mihaela; … - In: International Journal of Retail & Distribution Management 49 (2021) 12, pp. 1597-1620
Purpose: As satisfaction is one of the most important conditions for loyalty, this study aims to investigate the main factors affecting online satisfaction for buying clothes from the internet. In this research, the authors followed two main objectives: (1) to identify factors influencing...