Aw, Eugene Cheng-Xi - In: International Journal of Retail & Distribution Management 47 (2019) 10, pp. 1074-1092
Purpose: The purpose of this paper is to propose and empirically test a model encompassing antecedents of webrooming, an emerging shopping behaviour in omnichannel retailing. This study delineates the impacts of shopping motivation, perceived channel-related benefits and costs on webrooming...