Grunert, Klaus G.; Esbjerg, Lars; Bech‐Larsen, Tino; … - In: International Journal of Retail & Distribution Management 34 (2006) 8, pp. 597-608
Purpose – The purpose of this paper is to investigate how three dimensions of retailer brand architecture – share or retailer brands, quality of retailer brands and visibility of retailer brands – affect consumer intention to shop at stores Design/methodology/approach – A conjoint...