Buldeo Rai, Heleen; Verlinde, Sara; Macharis, Cathy - In: International Journal of Retail & Distribution Management 47 (2019) 1, pp. 39-54
Purpose: Currently, it is unclear how omnichannel retailers can create a last mile offer that is both attractive and sustainable from an economic and environmental point of view. The purpose of this paper is to explore to which extent consumers are willing to adopt last mile options that are...