Tseng, Timmy H.; Lee, Crystal T.; Huang, Hsiao-Ting; … - In: International Journal of Retail & Distribution Management 50 (2021) 1, pp. 76-99
Purpose: Due to fierce competition in the mobile retailing market, it is desirable to identify the success factors driving consumers to reuse a mobile shopping application. This research intends to develop a model for mobile shopping app success by integrating an e-commerce systems success...