Shoaib, Muneeza; Kumar, Vijaya; Mashood, Neelofer; … - In: International Journal of Technology and Educational … 7 (2017) 2, pp. 24-44
This exploratory article aims to evaluate the effectiveness of case study competitions in promoting the brand equity of sponsors and organizers. The article compares the managerial objectives with the responses of participating students who are the targeted audience of the marketing...