Izogo, Ernest Emeka; Mpinganjira, Mercy - In: International Journal of Tourism Cities 8 (2021) 3, pp. 636-657
on customer loyalty and the role of customer involvement in the process, as both an antecedent and a moderator. Design … customer loyalty; customer involvement moderates the effect of passive engagement on active engagement; and not only is passive … highest level of customer involvement. Research limitations/implications The current study provides notable insights into the …