Singh, Swati; Wagner, Ralf; Raab, Katharina - In: International Journal of Wine Business Research 33 (2020) 3, pp. 313-335
Purpose: This study aims to investigate driving factors for wine tourists to revisit Indian vineyards. It explores the motivation for Indians engaged in wine tourism and specific behaviors related thereto. Framed in the theory of planned behavior, this paper proposes a conceptual model of...