Chaney, Isabella M. - In: International Journal of Wine Marketing 12 (2000) 2, pp. 5-21
would conduct a search for information prior to their purchase, in particular making use of expert opinion by reading wine …The existence and extent of consumers' external search effort has been deliberated by consumer behaviour theorists for …. This study considers a non‐durable product, wine, where there are several hundred alternatives. Furthermore, knowledge of …