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~isPartOf:"International Journal of the Economics of Business"
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International Journal of the Economics of Business
European journal of marketing : EJM
3
American Journal of Business
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BuR - Business Research
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Journal of historical research in marketing
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Journal of marketing communications
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The journal of business & industrial marketing
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Accounting history review
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Anadolu University Journal of Social Sciences
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Harvard Business School Working Papers
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International Journal of Innovation in the Digital Economy (IJIDE)
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International journal of management practice : IJMP
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International journal of technology marketing : IJTMkt
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Journal of business ethics : JOBE
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing research : JMR
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Journal of promotion management : JPM
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Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Marketing theory
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The marketing review
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Working Papers / Census Bureau, Department of Commerce
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Working Papers / Centre for Globalisation Research (CGR), School of Business Management
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Известия Тульского государственного университета. Экономические и юридические науки
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Are Mergers Beneficial or Detrimental? Evidence from
Advertising
Agencies
1
Simon, Julian
;
Mokhtari, Manouchehr
;
Simon, Daniel
- In:
International Journal of the Economics of Business
3
(
1996
)
1
,
pp. 69-82
We study 33 pairs of
advertising
agencies
that merged between 1947 and 1985, comparing each merging pair against two …
Persistent link: https://www.econbiz.de/10009213480
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