Keh, Hean Tat; Ji, Wenbo; Wang, Xia; Sy-Changco, Joseph A. - In: International Marketing Review 32 (2015) 3/4, pp. 366-388
purchase intentions when the volume of online ratings is smaller and when the valence (average rating) is lower. These effects … together, the findings make significant contributions to the literature on services marketing, online ratings, cultural values … potential confounding factors and provides evidence of causality between online ratings and consumer responses. In addition, by …