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~isPartOf:"International advertising and communication : current insights and empirical findings"
~person:"Diehl, Sandra"
~person:"Hartmann, Patrick"
~subject:"Advertising effects"
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Advertising effects
Consumer behaviour
2
Estimation
2
Konsumentenverhalten
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Schätzung
2
Werbewirkung
2
Brand
1
Cognition
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Deutschland
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Eco-label
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Energieeinsparung
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Energy conservation
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Germany
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Markenartikel
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Personality psychology
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Diehl, Sandra
Hartmann, Patrick
Bambauer, Silke
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Esch, Franz-Rudolf
1
Gierl, Heribert
1
Ibáñez, Vanessa Apaolaza
1
Janssens, Wim
1
Müller, Barbara
1
Pelsmacker, Patrick de
1
Purper, Guido
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Putte, Bas van den
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Roth, Simone
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Strödter, Kristina
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International advertising and communication : current insights and empirical findings
International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Cutting edge international research
1
Electronic retailing
1
Forschungsgruppe Konsum und Verhalten
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
Journal of current issues and research in advertising
1
Marktpsychologie
1
SpringerLink / Bücher
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ECONIS (ZBW)
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Effects of green brand communication on brand associations and attitude
Hartmann, Patrick
;
Ibáñez, Vanessa Apaolaza
- In:
International advertising and communication : current …
,
(pp. 217-236)
.
2006
Persistent link: https://www.econbiz.de/10003378128
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Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
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