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~isPartOf:"International business and economics research journal"
~isPartOf:"MPRA Paper"
~person:"Han, Xiliang"
~subject:"Direct marketing"
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Antecedents of South African high school pupils' acceptance of universities' SMS advertising
Radder, Laetitia
;
Pietersen, Jacques
;
Wang, Hui
- In:
International business and economics research journal
9
(
2010
)
4
,
pp. 29-39
Persistent link: https://www.econbiz.de/10008859319
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