//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International business and economics research journal"
~subject:"Product placement"
~subject:"Rundfunkpolitik"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Fernsehformat"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Product placement
Rundfunkpolitik
Advertising effects
1
Asian
1
Asiatisch
1
Cultural identity
1
Fernsehprogramm
1
Kulturelle Identität
1
Product Placement
1
Television programme
1
USA
1
United States
1
Werbewirkung
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Agrusa, Jerome
1
Cho, Yoon C.
1
Published in...
All
International business and economics research journal
The journal of media economics
5
International journal of advertising : the quarterly review of marketing communications
4
Engaging consumers through branded entertainment and convergent media
3
Tourism management : research, policies, practice
3
Diskussionspapier / Helmut-Schmidt-Universität, Fächergruppe Volkswirtschaftslehre
2
HWWA-Report
2
Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of promotion management : JPM
2
Journal of promotion management : innovations in planning and applied research
2
Prometheus : critical studies in innovation
2
SpringerLink / Bücher
2
A BFI book
1
A Bantam book
1
CORE discussion paper : DP
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Discussion paper / Center for the Study of Law and Economics
1
Discussion papers / CEPR
1
Discussion papers / UCL, Département des Sciences Economiques
1
Diskussionsbeiträge zur Wirtschaftspolitik
1
European journal of marketing : EJM
1
Europäische Hochschulschriften / 5
1
HWWA-Report : Forschungsarbeiten von Mitarbeitern des Hamburgischen Welt-Wirtschafts-Archivs (HWWA)
1
Handbuch Unterhaltungsproduktion : Beschaffung und Produktion von Fernsehunterhaltung
1
International journal of advertising : the review of marketing communications
1
International journal of sport finance
1
International journal on media management : JMM
1
International screen industries
1
International tax & business lawyer
1
Iranian economic review : journal of University of Tehran
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of consumer behaviour : an international research review
1
Journal of cultural economics
1
Journal of current issues and research in advertising : JCIRA
1
Journal of international economic law
1
Journal of marketing communications
1
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How the media is a significant promotional tool to deliver marketing messages to audiences?
Cho, Yoon C.
;
Agrusa, Jerome
- In:
International business and economics research journal
6
(
2007
)
10
,
pp. 61-74
Persistent link: https://www.econbiz.de/10003671438
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->