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~isPartOf:"International business review : the official journal of the European International Business Academy"
~person:"Anabila, Peter"
~person:"Christodoulides, George"
~subject:"Markenimage"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
~type_genre:"Systematic review"
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Managing the consumer-based brand equity process : a cross-cultural perspective
Chatzipanagiotou, Kalliopi
;
Christodoulides, George
; …
- In:
International business review : the official journal of …
28
(
2019
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10011997496
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