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~isPartOf:"International business strategy : theory and practice"
~isPartOf:"Multicultural perspectives in customer behaviour"
~person:"Ghauri, Pervez N."
~person:"Schlegelmilch, Bodo B."
~subject:"Markenartikel"
~subject:"Strategische Allianz"
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Ghauri, Pervez N.
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International business strategy : theory and practice
Multicultural perspectives in customer behaviour
International business review : the official journal of the European International Business Academy
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Journal of international business studies : JIBS ; an official journal of the Academy of International Business
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Journal of international marketing
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Journal of marketing management : MM
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Mimetic and experimental effects in international marketing alliance formations of US pharmaceutical firms
Yeniyurt, Sengun
;
Townsend, Janell D.
;
Cavusgil, S. Tamer
; …
- In:
International business strategy : theory and practice
,
(pp. 323-347)
.
2015
Persistent link: https://www.econbiz.de/10010493542
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2
Do brand names in a foreign language lead to different brand perceptions?
Salciuviene, Laura
;
Ghauri, Pervez N.
;
Streder, Ruth Salomea
- In:
Multicultural perspectives in customer behaviour
,
(pp. 45-64)
.
2014
Persistent link: https://www.econbiz.de/10010399253
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