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~isPartOf:"International entrepreneurship and management journal"
~isPartOf:"Journal of retailing and consumer services"
~person:"Benkenstein, Martin"
~type_genre:"Aufsatz in Zeitschrift"
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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas
;
Benkenstein, Martin
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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