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~isPartOf:"International journal of Indian culture and business management"
~isPartOf:"Journal of Asia Pacific business"
~subject:"Advertising"
~subject:"FCB Grid"
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Advertising
FCB Grid
Celebrity endorsement
5
Celebrity-Werbung
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Advertising effects
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Werbewirkung
3
India
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Indien
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Werbung
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Asia
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Asien
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Bibliometrics
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Celebrity
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Künstler
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TV advertising
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Youth
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celebrity endorsement
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celebrity endorsers
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celebrity influence
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congruence
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consumer culture
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content analysis
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cultural influence
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culture
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individualism-collectivism
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long-term versus short-term orientation
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Fam, Kim Shyan
1
Grohs, Reinhard
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Hussain, Danish
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Waller, David
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International journal of Indian culture and business management
Journal of Asia Pacific business
Journal of promotion management : JPM
8
Journal of promotion management : innovations in planning and applied research
6
International journal of advertising : the review of marketing communications
4
Journal of advertising research
4
Journal of global marketing
4
Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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Global business review
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Journal of advertising : official publication of the American Academy of Advertising
2
Journal of business research : JBR
2
South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
1
Academia : revista Latinoamericana de administración
1
Asian Academy of Management journal : AAMJ
1
Celebrity, convergence and transformation
1
Cogent business & management
1
Corporate reputation review
1
Decision
1
European Sport management quarterly : ESMQ
1
European journal of marketing
1
European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Gabler Edition Wissenschaft
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of applied business and economic research
1
International journal of financial research
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management and economics
1
International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
1
International journal of operations and quantitative management : IJOQM
1
International journal of retail & distribution management
1
International journal of sports marketing & sponsorship
1
International review on public and non-profit marketing
1
Izmir review of social sciences
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Jahrbuch der Absatz- und Verbrauchsforschung
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ECONIS (ZBW)
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Celebrity use in Indian advertising : analysis and appraisal
Hussain, Danish
- In:
International journal of Indian culture and business …
19
(
2019
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012135644
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