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~isPartOf:"International journal of Indian culture and business management"
~person:"Sharma, Sarika"
~subject:"Mobile Business"
~subject:"mobile marketing"
~type_genre:"Article in journal"
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Mobile marketing adoption intention by startup companies in India : a technological-organisational-environmental framework-based approach
Sharma, Sarika
;
Goyal, D. P.
- In:
International journal of Indian culture and business …
18
(
2019
)
4
,
pp. 458-474
Persistent link: https://www.econbiz.de/10012110540
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