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~isPartOf:"International journal of Indian culture and business management"
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International journal of Indian culture and business management
Working paper / Indian Institute of Management, Ahmedabad
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Exploring the interconnections of consumer preference between cause type and cause scope in a cause-related marketing activity : evidence from Indian context
Thomas, Sujo
;
Kureshi, Sonal
- In:
International journal of Indian culture and business …
14
(
2017
)
3
,
pp. 365-373
Persistent link: https://www.econbiz.de/10011715078
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