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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung"
~person:"Choi, Chang-Won"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Markenartikel"
~subject:"Werbewirkung"
~subject:"persuasion knowledge"
~type:"article"
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Advertising effects
Comparison
Customer satisfaction
Markenartikel
Werbewirkung
persuasion knowledge
Consumer behaviour
14
Konsumentenverhalten
14
Brand management
7
Markenführung
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Advertising
6
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brand attitude
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affect priming
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need for cognition
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Brand placement in fiction
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Corporate Social Responsibility
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Choi, Chang-Won
Dens, Nathalie
Wen, Taylor Jing
Pelsmacker, Patrick de
9
Matthes, Jörg
8
Naderer, Brigitte
7
Yoon, Sukki
7
Kim, Kacy K.
6
Smit, Edith G.
6
Boerman, Sophie C.
5
Choi, Yung Kyun
5
Ko, Eunju
5
Wojdynski, Bartosz W.
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Bang, Hye Jin
4
Chang, Chun-Tuan
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4
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4
Feng, Yang
4
Hudders, Liselot
4
Lou, Chen
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Loureiro, Sandra Maria Correia
4
Schramm, Holger
4
Taylor, Charles Raymond
4
Wu, Linwan
4
Yoon, Hye Jin
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Buijzen, Moniek
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Choi, Dongwon
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Diehl, Sandra
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Gierl, Heribert
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Hüttl-Maack, Verena
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Kim, Mikyoung
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Lee, Yoon-Joo
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Mueller, Barbara
3
Reijmersdal, Eva A. van
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Russell, Cristel Antonia
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of marketing communications
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The journal of brand management : an international journal
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ECONIS (ZBW)
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11
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
12
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
13
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
14
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
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