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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of advertising : the review of marketing communications"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Dens, Nathalie"
~person:"Wen, Taylor Jing"
~subject:"Advertising effects"
~subject:"Comparison"
~subject:"Customer satisfaction"
~subject:"Product Placement"
~subject:"persuasion knowledge"
~type:"article"
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Search: subject_exact:"Consumer Behaviour"
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Advertising effects
Comparison
Customer satisfaction
Product Placement
persuasion knowledge
Consumer behaviour
11
Konsumentenverhalten
11
Werbewirkung
10
Brand management
6
Markenführung
6
Advertising
5
Brand image
5
Markenimage
5
Product placement
5
Werbung
5
Brand
3
Cognition
3
Kognition
3
Markenartikel
3
brand attitude
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Brand placement
2
Comparative advertising
2
Emotion
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Vergleichende Werbung
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affect priming
2
brand placement
2
comparative advertising
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need for cognition
2
Affective persuasion
1
Associative Network Theory
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Brand extension
1
Brand familiarity
1
Brand placement in fiction
1
Corporate disclosure
1
Female and male gender role stereotyping
1
Fernsehwerbung
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Gender
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Gender studies
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Geschlecht
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Dens, Nathalie
Wen, Taylor Jing
Matthes, Jörg
8
Naderer, Brigitte
7
Pelsmacker, Patrick de
7
Yoon, Sukki
7
Kim, Kacy K.
6
Boerman, Sophie C.
5
Ko, Eunju
5
Smit, Edith G.
5
Wojdynski, Bartosz W.
5
Bang, Hye Jin
4
Chang, Chun-Tuan
4
Choi, Yung Kyun
4
Evans, Nathaniel J.
4
Feng, Yang
4
Hudders, Liselot
4
Schramm, Holger
4
Taylor, Charles Raymond
4
Wu, Linwan
4
Yoon, Hye Jin
4
Bang Nguyen Viet
3
Beckert, Johannes
3
Breves, Priska
3
Buijzen, Moniek
3
Choi, Dongwon
3
Diehl, Sandra
3
Eisend, Martin
3
Hayes, Jameson L.
3
Hüttl-Maack, Verena
3
Kim, Mikyoung
3
Lee, Yoon-Joo
3
Lou, Chen
3
Mueller, Barbara
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Youn, Seounmi
3
Anghelcev, George
2
Arora, Nilesh
2
Avramova, Yana R.
2
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International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
Journal of promotion management : innovations in planning and applied research
Marketing letters : a journal of research in marketing
Journal of business research : JBR
3
Journal of current issues and research in advertising
3
Journal of electronic commerce research : JECR
3
Electronic commerce research
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer behaviour
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of marketing communications
1
The journal of brand management : an international journal
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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1
Reader and author attitudes towards brand placement in fiction
R. Avramova, Yana
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 835-867
Persistent link: https://www.econbiz.de/10014296428
Saved in:
2
Activating persuasion knowledge in native advertising : the influence of cognitive load and disclosure language
Wen, Taylor Jing
;
Kim, Eunice
;
Wu, Linwan
;
Dodoo, Naa …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 74-93
Persistent link: https://www.econbiz.de/10012200473
Saved in:
3
Positive versus negative comparison in advertisements : the affect priming perspective
Wu, Linwan
;
Wen, Taylor Jing
- In:
Journal of promotion management : innovations in …
25
(
2019
)
7
,
pp. 1009-1027
Persistent link: https://www.econbiz.de/10012179087
Saved in:
4
Exploring the impact of affect on the effectiveness of comparative versus non-comparative advertisements
Wu, Linwan
;
Wen, Taylor Jing
- In:
International journal of advertising : the review of …
38
(
2019
)
2
,
pp. 296-315
Persistent link: https://www.econbiz.de/10012200244
Saved in:
5
How consumers' values influence responses to male and female gender role stereotyping in advertising
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
37
(
2018
)
6
,
pp. 893-913
Persistent link: https://www.econbiz.de/10012492611
Saved in:
6
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
7
Consumer responses to different degrees of advertising adaptation : the moderating role of national openness to foreign markets
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 293-313
Persistent link: https://www.econbiz.de/10011689825
Saved in:
8
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
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