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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of business excellence"
~subject:"Delphi technique"
~subject:"Experten"
~subject:"Innovation management"
~subject:"Lieferkette"
~subject:"Online-Marketing"
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Delphi technique
Experten
Innovation management
Lieferkette
Online-Marketing
Advertising effects
1
Betriebliche Wertschöpfung
1
Bibliometrics
1
Bibliometrie
1
Bundling strategy
1
Customer integration
1
Delphi-Methode
1
Internet marketing
1
Kundenintegration
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Leistungsbündel
1
Marketing management
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Marketingmanagement
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Performance management
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Performance measurement
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Performance-Management
1
Performance-Messung
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Social Marketing
1
Social Web
1
Social marketing
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Social web
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Value creation
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Werbewirkung
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future research directions
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literature review
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marketing
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user-generated content
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value co-creation
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Agrawal, Rajat
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Bharti, Kumkum
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Hove, Thomas
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Jeong, Hyun Ju
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Kim, Mikyoung
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International journal of advertising : the quarterly review of marketing communications
International journal of business excellence
Expert journal of marketing
14
ERIM report series research in management
12
Journal of business research : JBR
4
Journal of travel and tourism marketing
3
Technological forecasting & social change : an international journal
3
Asia Pacific journal of marketing and logistics
2
Expert journal of business and management
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of electronic business
2
Journal of fashion marketing and management
2
Journal of management information systems : JMIS
2
Journal of risk and financial management : JRFM
2
Psychology & marketing
2
Working papers / Lancaster University Management School
2
Agricultural and Food Economics : AFE
1
Baltic journal of management
1
Business horizons
1
Cogent business & management
1
Doctoral thesis / Luleå University of Technology
1
Electronic markets : EM ; the international journal of electronic commerce and business media
1
Enlightening tourism : ET ; a pathmaking journal
1
European journal of marketing
1
European research on management and business economics
1
Fuzzy economic review : the review of the International Association for Fuzzy-Set Management and Economy
1
Global journal of business research : GJBR
1
Health marketing quarterly
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of advertising : the review of marketing communications
1
International journal of business performance and supply chain modelling
1
International journal of commerce and management
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of enterprise information systems : an official publication of the Information Resources Management Association
1
International journal of entrepreneurship and small business : IJESB
1
International journal of internet marketing and advertising : IJIMA
1
International journal of logistics economics and globalisation
1
International journal of management and marketing research : IJMMR
1
International journal of management and network economics : IJMNE
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Peer or
expert
? : the persuasive impact
of
YouTube public service announcement producers
Paek, Hye-jin
;
Hove, Thomas
;
Jeong, Hyun Ju
;
Kim, Mikyoung
- In:
International journal of advertising : the quarterly …
30
(
2011
)
1
,
pp. 161-188
Persistent link: https://www.econbiz.de/10008936310
Saved in:
2
Embrace, before it is too late! : prediction
of
future studies on value co-creation
Bharti, Kumkum
;
Agrawal, Rajat
;
Sharma, Vinay
- In:
International journal of business excellence
14
(
2018
)
1
,
pp. 121-151
Persistent link: https://www.econbiz.de/10011954096
Saved in:
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