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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
~isPartOf:"Review of industrial organization : RIO"
~person:"Andrews, Michelle"
~subject:"Advertising effects"
~subject:"Marketing management"
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International journal of advertising : the quarterly review of marketing communications
International journal of consumer studies
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Review of industrial organization : RIO
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Mobile ad effectiveness : hyper-contextual targeting with crowdedness
Andrews, Michelle
;
Luo, Xueming
;
Fang, Zheng
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 218-233
Persistent link: https://www.econbiz.de/10011459503
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