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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of hospitality management"
~isPartOf:"SpringerLink / Bücher"
~person:"Ketelaar, Paul E."
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Ketelaar, Paul E.
Kreutzer, Ralf T.
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International journal of advertising : the quarterly review of marketing communications
International journal of hospitality management
SpringerLink / Bücher
Journal of business research : JBR
2
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
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2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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