//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~isPartOf:"Research"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Console game"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Computerspiel
28
Video game
28
Advertising effects
12
Consumer behaviour
12
Konsumentenverhalten
12
Werbewirkung
12
Advertising
9
Werbung
9
Internet marketing
8
Online-Marketing
8
Product Placement
8
Product placement
8
Children
6
Kinder
6
Brand image
5
Brand management
5
Markenführung
5
Markenimage
5
Target group
5
Zielgruppe
5
Deutschland
4
Germany
4
Network economics
4
Netzwerkökonomik
4
advergames
4
Psychology of advertising
3
Werbepsychologie
3
Digital goods
2
Digitale Güter
2
E-Sport
2
Gambling
2
Game theory
2
Glücksspiel
2
Jugendliche
2
Network effects
2
Professional sports
2
Profisport
2
Social Web
2
Social web
2
Spieltheorie
2
more ...
less ...
Online availability
All
Undetermined
19
Type of publication
All
Article
21
Book / Working Paper
7
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Hochschulschrift
5
Case study
2
Conference paper
2
Fallstudie
2
Konferenzbeitrag
2
more ...
less ...
Language
All
English
23
German
5
Author
All
Hennig-Thurau, Thorsten
2
An, Soontae
1
Ante, Lennart
1
Aravindakshan, Ashwin
1
Backhaus, Klaus
1
Bernard, Françoise
1
Boyland, Emma
1
Buijzen, Moniek
1
Burmann, Christoph
1
Cauberghe, Verolien
1
Cauberghe, Veroline
1
Chu, Junhong
1
Courbet, Didier
1
Diegel, Marius
1
Eggert, Andreas
1
Eliashberg, Jehoshua
1
Ewing, Michael
1
Fiedler, Ingo
1
Guéguen, Nicolas
1
Halimi-Falkowicz, Severine
1
Hang, Haiming
1
Herrewijn, Laura
1
Hudders, Liselot
1
Jang, Sungha
1
Joule, Robert-Vincent
1
Kang, Hann
1
Kazakova, Snezhanka
1
Kim, Soo-kyong
1
Lammers, Nienke
1
Li, Xi
1
Lin, Hui-fei
1
Mackay, Thomas
1
Marchand, André
1
Mühlbach, Cordelia
1
Neus, Florian
1
Newton, Fiona
1
Neyens, Evy
1
Nicovich, Stefan G.
1
Nimmermann, Frederic
1
Panic, Katarina
1
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
4
Springer Gabler <Firma>
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
Research
Journal of business research : JBR
28
Journal of advertising : official publication of the American Academy of Advertising
24
Technological forecasting & social change : an international journal
21
Journal of consumer behaviour : an international research review
16
Computer games as educational and management tools : uses and approaches
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
13
Young consumers : insight and ideas for responsible marketers
13
The business of gamification : a critical analysis
12
Journal of sport management : the official journal of the North American Society of Sport Management
11
Transforming gaming and computer simulation technologies across industries
11
Journal of retailing and consumer services
10
Psychology & marketing
10
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
9
Journal of marketing communications
9
Research policy : policy, management and economic studies of science, technology and innovation
9
Sport marketing quarterly : preferred journal of the Sport Marketing Association
9
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
8
Spielend die Zukunft gewinnen : Wachstumsmarkt elektronische Spiele
8
Springer eBook Collection
8
Information systems research : ISR
7
International journal of e-business research : an official publication of the Information Resources Management Association
7
Journal of management information systems : JMIS
7
Neo-simulation and gaming toward active learning
7
SpringerLink / Bücher
7
Creativity and innovation management
6
Journal of advertising research
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
The journal of media economics
6
Application of gaming in new media marketing
5
Discussion papers / CEPR
5
ERIM report series research in management
5
Electronic commerce research
5
European Sport management quarterly : ESMQ
5
International journal of electronic commerce : IJEC
5
International journal of innovation management
5
International journal of sports marketing & sponsorship
5
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
5
more ...
less ...
Source
All
ECONIS (ZBW)
28
Showing
1
-
10
of
28
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Markenerweiterungsstrategien professioneller Sportvereine im eSport : Rückwirkungseffekte von Markentransfer- und Co-Branding-Strategien auf das Markenimage
Diegel, Marius
-
2021
Persistent link: https://www.econbiz.de/10012424689
Saved in:
2
Congruency, expectations and consumer behavior in digital environments
Nimmermann, Frederic
-
2020
Persistent link: https://www.econbiz.de/10012119131
Saved in:
3
Event marketing in the context of higher education marketing and digital environments
Neus, Florian
-
2020
Persistent link: https://www.econbiz.de/10012161694
Saved in:
4
Measuring and forecasting mobile game app engagement
Rutz, Oliver J.
;
Aravindakshan, Ashwin
;
Rubel, Olivier
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 185-199
Persistent link: https://www.econbiz.de/10012063318
Saved in:
5
Video mining : measuring visual information using automatic methods
Li, Xi
;
Shi, Mengze
;
Wang, Xin
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 216-231
Persistent link: https://www.econbiz.de/10012063324
Saved in:
6
eSport, Netzwerkeffekte und Lindahl-Preise
Sauer, Annika
-
2019
Persistent link: https://www.econbiz.de/10012028312
Saved in:
7
Die Markenprofilierungswirkung von Product Placement in Computerspielen : eine Analyse am Beispiel von Mercedes-Benz
Wegener, Katrin M.
-
2019
Persistent link: https://www.econbiz.de/10012055914
Saved in:
8
Der Glücksspielmarkt aus Nachfragersicht : Erkundung von Konvergenzen bei Online-Gamingprodukten
Teichert, Thorsten
;
Mühlbach, Cordelia
-
2018
Persistent link: https://www.econbiz.de/10011822700
Saved in:
9
Die Konvergenz von Gaming und Gambling : eine angebotsseitige Marktanalyse mit rechtspolitischen Empfehlungen
Fiedler, Ingo
;
Ante, Lennart
;
Steinmetz, Fred
-
2018
Persistent link: https://www.econbiz.de/10011875084
Saved in:
10
The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->