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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"International marketing review"
~isPartOf:"Tourism analysis : an interdisciplinary tourism & hospitality journal"
~subject:"Koreanisch"
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International journal of advertising : the quarterly review of marketing communications
International marketing review
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Scepticism towards DTC advertising : a comparative study of Korean and Caucasian Americans
Huh, Jisu
;
DeLorme, Denise E.
;
Reid, Leonard N.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
1
,
pp. 147-168
Persistent link: https://www.econbiz.de/10009510675
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