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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of global marketing"
~language:"eng"
~person:"Rozendaal, Esther"
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Advertising effects
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advertising
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Rozendaal, Esther
Eisend, Martin
8
Taylor, Charles Raymond
8
Mueller, Barbara
6
Armstrong, Jon Scott
5
Buijzen, Moniek
4
Dens, Nathalie
4
Desmarais, Fabrice
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Diehl, Sandra
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Pelsmacker, Patrick de
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Smit, Edith G.
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Yoon, Hye Jin
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An, Soontae
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Baek, Tae Hyun
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Bernritter, Stefan F.
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International journal of advertising : the quarterly review of marketing communications
Journal of global marketing
International journal of advertising : the review of marketing communications
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of business research : JBR
1
Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
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1
Development of the persuasion knowledge scales of sponsored content (PKS-SC)
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Rozendaal, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 671-697
Persistent link: https://www.econbiz.de/10012492564
Saved in:
2
Disclosing the persuasive nature of advergames : moderation effects of mood on brand responses via persuasion knowledge
Reijmersdal, Eva A. van
;
Lammers, Nienke
;
Rozendaal, Esther
- In:
International journal of advertising : the quarterly …
34
(
2015
)
1
,
pp. 70-84
Persistent link: https://www.econbiz.de/10011298746
Saved in:
3
Media generations and their advertising attitudes and avoidance : a six-country comparison
Goot, Margot J. van der
;
Rozendaal, Esther
;
Opree, …
- In:
International journal of advertising : the quarterly …
37
(
2018
)
2
,
pp. 289-308
Persistent link: https://www.econbiz.de/10011859330
Saved in:
4
Processes and effects of targeted online advertising among children
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Smink, Nadia
; …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
3
,
pp. 396-414
Persistent link: https://www.econbiz.de/10011707392
Saved in:
5
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
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