//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service theory and practice"
~isPartOf:"Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)"
~person:"Dens, Nathalie"
~type_genre:"Konferenzbeitrag"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
2
Brand image
2
Brand management
2
Cognition
2
Consumer behaviour
2
Kognition
2
Konsumentenverhalten
2
Markenführung
2
Markenimage
2
Product Placement
2
Product placement
2
Werbewirkung
2
brand attitude
2
need for cognition
2
Brand
1
Brand placement
1
Markenartikel
1
brand familiarity
1
brand placement
1
delayed effects
1
fiction
1
narrative transportation
1
placement modality
1
purchase intention
1
written narrative
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Konferenzbeitrag
Article in journal
6
Aufsatz in Zeitschrift
6
Conference paper
2
Language
All
English
2
Author
All
Dens, Nathalie
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Ernszt, Ildikó
2
Marton, Zsuzsanna
2
Pelsmacker, Patrick de
2
Russell, Cristel Antonia
2
Smit, Edith G.
2
Verlegh, Peeter
2
Alexander, Matthew
1
Azer, Jaylan
1
Bidmon, Sonja
1
Birkner, Zoltán
1
Boyland, Emma
1
Dolan, Rebecca
1
Eisend, Martin
1
Engel, Larry
1
Falat, Martina
1
Gatter, M. Shirin
1
Grubor, Aleksandar
1
Gutić Martinčić, Sanja
1
Horvat, Đuro
1
Hsu, Maxwell K.
1
Huels, Brian
1
Hüttl-Maack, Verena
1
Kemper, Joya
1
Kemppainen, Tiina
1
Knežević, Blaženka
1
Kämmerer, Maren
1
Lamberz, Julia
1
Lang, Bodo
1
Leković, Ksenija
1
Litfin, Thorsten
1
Loermans, Annemijn C.
1
Malthouse, Edward C.
1
Maslowska, Ewa
1
Meeh-Bunse, Gunther
1
Meštrović, Ines Sosa
1
Máhr, Tivadar
1
Neyens, Evy
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of service theory and practice
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->