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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of service theory and practice"
~isPartOf:"Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)"
~person:"Verlegh, Peeter"
~type_genre:"Konferenzbeitrag"
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International journal of advertising : the quarterly review of marketing communications
Journal of service theory and practice
Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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ECONIS (ZBW)
2
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The role of customization, brand trust, and privacy concerns in advergaming
Wottrich, Verena M.
;
Verlegh, Peeter
;
Smit, Edith G.
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 60-81
Persistent link: https://www.econbiz.de/10011687883
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2
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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