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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of the Academy of Marketing Science"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Bernritter, Stefan F."
~subject:"Markenimage"
~subject:"social media"
~type_genre:"Article in journal"
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Bernritter, Stefan F.
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International journal of advertising : the quarterly review of marketing communications
Journal of the Academy of Marketing Science
The IUP journal of brand management : IJBRM
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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ECONIS (ZBW)
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"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
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2
Disentangling location-based advertising : the effects of location congruency and medium type on consumers' ad attention and brand choice
Ketelaar, Paul E.
;
Bernritter, Stefan F.
;
Riet, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
2
,
pp. 356-367
Persistent link: https://www.econbiz.de/10011689882
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