//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Agante, Loise"
~person:"Alaei, Ali Reza"
~person:"Baek, Tae Hyun"
~person:"Dolnicar, Sara"
~person:"Smit, Edith G."
~subject:"Bewertung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 8 applied filters
Year of publication
From:
To:
Subject
All
Bewertung
Brand image
7
Markenimage
7
Consumer behaviour
4
Konsumentenverhalten
4
Advertising effects
3
Brand management
3
Destination management
3
Destinationsmanagement
3
Markenführung
3
Tourism marketing
3
Tourismusmarketing
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Werbung
2
destination image
2
Big Data
1
Big data
1
Brand extension
1
Brand loyalty
1
Children
1
DLF IIST
1
Designation of origin
1
Eigentümerstruktur
1
Evaluation
1
Event
1
Herkunftsbezeichnung
1
Holiday behaviour
1
Kaufentscheidung
1
Kinder
1
Likert
1
Markentransfer
1
Markentreue
1
Measurement
1
Messung
1
Multinationales Unternehmen
1
Ownership structure
1
Personality psychology
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Agante, Loise
Alaei, Ali Reza
Baek, Tae Hyun
Dolnicar, Sara
Smit, Edith G.
King, Karen Whitehill
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
When comparative valence frame affects brand extension evaluations : the moderating role of parent-extension fit
Baek, Tae Hyun
;
King, Karen Whitehill
- In:
International journal of advertising : the quarterly …
34
(
2015
)
2
,
pp. 382-401
Persistent link: https://www.econbiz.de/10011342914
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->