//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"Journal of travel research : a quarterly publication of the Travel and Tourism Research Association"
~person:"Agante, Loise"
~person:"Baek, Tae Hyun"
~person:"Smit, Edith G."
~subject:"Brand"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markenidentität"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand
Brand image
4
Markenimage
4
Advertising effects
3
Consumer behaviour
3
Konsumentenverhalten
3
Werbewirkung
3
Advertising
2
Brand management
2
Markenartikel
2
Markenführung
2
Werbung
2
Bewertung
1
Brand extension
1
Brand loyalty
1
Children
1
Eigentümerstruktur
1
Evaluation
1
Event
1
Kaufentscheidung
1
Kinder
1
Markentransfer
1
Markentreue
1
Multinationales Unternehmen
1
Ownership structure
1
Portugal
1
Prospect Theory
1
Prospect theory
1
Purchase decision
1
Risiko
1
Risk
1
Social Web
1
Social web
1
Sponsoring
1
Sponsorship
1
Takeover
1
Target group
1
Transnational corporation
1
Veranstaltung
1
Zielgruppe
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Conference paper
1
Konferenzbeitrag
1
Language
All
English
2
Author
All
Agante, Loise
Baek, Tae Hyun
Smit, Edith G.
Bernritter, Stefan F.
2
Dens, Nathalie
2
Pelsmacker, Patrick de
2
Avramova, Yana R.
1
Barbieri, Carla
1
Beckman, Eric
1
Bhandari, Manu
1
Bidmon, Sonja
1
Chang, Hua
1
Choi, Sejung Marina
1
Choi, Yung Kyun
1
Das, Enny
1
Gil-Arroyo, Claudia
1
Hühn, Arief Ernst
1
Janssen, Loes
1
Ketelaar, Paul E.
1
Kim, Eunice
1
Kim, Kacy K.
1
Kim, Youn-kyung
1
Knoll, Johannes
1
Ko, Eunju
1
Kumar, Archana
1
Kwak, Hyokjin
1
Laagland, Tessa
1
Li, Cong
1
Loermans, Annemijn C.
1
Mattila, Pekka
1
Más Ruiz, Francisco José
1
Müller, Barbara C. N.
1
Nicolau, Juan L.
1
Park, Jisoo
1
Postma, Almer
1
Puzakova, Marina
1
Rasolofoarison, Dina
1
Rich, Samantha Rozier
1
Riet, Jonathan van 't
1
Rodgers, Shelly
1
Russell, Cristel Antonia
1
Schallhorn, Christiana
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
Journal of advertising : official publication of the American Academy of Advertising
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
"We" are more likely to endorse than "I" : the effects of self-construal and brand symbolism on consumers' online brand endorsements
Bernritter, Stefan F.
;
Loermans, Annemijn C.
;
Verlegh, …
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 107-120
Persistent link: https://www.econbiz.de/10011687898
Saved in:
2
It's no longer mine : the role of brand ownership and advertising in cross-border brand acquisitions
Chang, Hua
;
Kwak, Hyokjin
;
Puzakova, Marina
;
Park, Jisoo
; …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 593-620
Persistent link: https://www.econbiz.de/10011547666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->