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~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~isPartOf:"The IUP journal of brand management : IJBRM"
~person:"Cleff, Thomas"
~person:"Kim, Eunice"
~subject:"Online-Handel"
~type_genre:"Article in journal"
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International journal of advertising : the quarterly review of marketing communications
The IUP journal of brand management : IJBRM
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The effect of online brand experience on brand loyalty : a web of emotions
Cleff, Thomas
;
Walter, Nadine
;
Xie, Jing
- In:
The IUP journal of brand management : IJBRM
15
(
2018
)
1
,
pp. 7-23
Persistent link: https://www.econbiz.de/10011873178
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