//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Bauer, Hans H."
~person:"Yoon, Sukki"
~subject:"Advertising effects"
~subject:"Advertising"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Advertising
Consumer behaviour
2
Konsumentenverhalten
2
Comparison
1
Environmental policy
1
Personality psychology
1
Persönlichkeitspsychologie
1
Social Web
1
Social web
1
South Korea
1
Südkorea
1
USA
1
Umweltpolitik
1
United States
1
Vergleich
1
Virtual reality
1
Virtuelle Realität
1
Werbung
1
augmented reality
1
cross-cultural
1
effort investment
1
environmental advertising campaigns
1
narcissism
1
persuasion
1
self-brand connections
1
self-referencing
1
virtual mirror
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Bauer, Hans H.
Yoon, Sukki
Dens, Nathalie
6
Pelsmacker, Patrick de
6
Matthes, Jörg
4
Chang, Chun-Tuan
3
Diehl, Sandra
3
Eisend, Martin
3
Mueller, Barbara
3
Naderer, Brigitte
3
Reijmersdal, Eva A. van
3
Russell, Cristel Antonia
3
Smit, Edith G.
3
Avramova, Yana R.
2
Bernritter, Stefan F.
2
Boerman, Sophie C.
2
Bui, M̃y
2
Buijzen, Moniek
2
Chang, Chingching
2
Chang, Hua
2
Fransen, Marieke L.
2
Gentry, James W.
2
Ham, Chang-Dae
2
Herrmann, Jean-Luc
2
Hudders, Liselot
2
Jun, Sunkyu
2
Knoll, Johannes
2
Ko, Eunju
2
Koinig, Isabell
2
Kwak, Hyokjin
2
Neijens, Peter C.
2
Puzakova, Marina
2
Rauwers, Fabiënne
2
Riet, Jonathan van 't
2
Rozendaal, Esther
2
Sung, Yongjun
2
Wilson, Rick T.
2
Abdourazakou, Yann
1
Aitken, Robert
1
Andras, Trina Larsen
1
Anghelcev, George
1
Armstrong, Jon Scott
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
International journal of advertising : the review of marketing communications
5
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
3
Journal of advertising : official publication of the American Academy of Advertising
2
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
1
Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
1
Journal of business research : JBR
1
Journal of consumer behaviour
1
Journal of consumer marketing
1
Journal of promotion management : innovations in planning and applied research
1
Journal of retailing and consumer services
1
Psychology & marketing
1
Reihe: Management-Know-how / M : praxisnah und aktuell
1
Series: Management know-how / M
1
SpringerLink / Bücher
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effort investment in persuasiveness : a comparative study of environmental advertising in the United States and Korea
Yoon, Sukki
;
Kim, Yeonshin
;
Baek, Tae Hyun
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 93-105
Persistent link: https://www.econbiz.de/10011547955
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->