//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the quarterly review of marketing communications"
~person:"Buijzen, Moniek"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Testimonialwerbung"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Advertising
1
Advertising effects
1
Celebrity endorsement
1
Celebrity-Werbung
1
Children
1
Cognition
1
Humor
1
Kinder
1
Kognition
1
Target group
1
Werbewirkung
1
Werbung
1
Zielgruppe
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
1
Language
All
English
1
Author
All
Buijzen, Moniek
Bergkvist, Lars
3
Belch, George E.
1
Belch, Michael A.
1
Chou, Hsuan-yi
1
Dominguez, Rafael
1
Dwivedi, Abhishek
1
Eisend, Martin
1
Garcia de los Salmones Sanchez, Maria del Mar
1
Herrero, Ángel
1
Hjalmarson, Hanna
1
Johnson, Lester W.
1
Knoll, Johannes
1
Langner, Tobias
1
Matthes, Jörg
1
McDonald, Robert E.
1
Muehling, Darrel D.
1
Mägi, Anne W.
1
Münch, Andrea
1
Ostermann, Migena
1
Rasolofoarison, Dina
1
Rozendaal, Esther
1
Russell, Cristel Antonia
1
Valkenburg, Patti M.
1
Wang, Alex
1
Zhou, Kris Qiang
1
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's understanding of advertisers' persuasive tactics
Rozendaal, Esther
;
Buijzen, Moniek
;
Valkenburg, Patti M.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 329-350
Persistent link: https://www.econbiz.de/10009154727
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->